ABOUT US      |       IS THIS YOU?      |       BUSINESS GROWTH PROGRAM      |        THE COURSES 

Everything you need to invest in your business and its online presence!

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Who are Modern Wedding...

Modern Wedding established itself as the leading wedding magazine publisher in Australia for almost 30 years before deciding to focus purely on digital platforms in 2018.

Now a global leader in social media marketing for the wedding and events industry, Modern Wedding reaches over 15 million people every month.

Taking the next exciting step, Modern Wedding are thrilled to announce the launch of the Modern Wedding Academy, an educational platform where all secrets are shared so you too can dramatically grow your online presence and be more profitable in 2021! 
1.5 million followers
The Modern Wedding Facebook page consists of over 1.5 million fans, with one of the highest engagement rates of any wedding platform in the world. 
With 227k followers and growing, the Modern Wedding Instagram page reaches brides and grooms from all over the world, with a weekly impression of over 400,000 people.
10 million views per month
With Pinterest being one of the largest
social media platforms for wedding planning, it's the place to be. Modern Wedding consistently obtains over 10 million
views every month.

Are you overwhelmed?

Let us give you step-by-step guidance to master your Facebook, Instagram and Pinterest marketing, even if you know nothing! 

And if you think you're doing pretty well, we can help you explode from here. Let us show you exactly how to start your social media mastery journey, including:
  • Simple steps and lots of guidance
  • How to work smarter, not harder
  • How to save time and money

​These courses will pay for themselves in the first month in saved time, increased engagement and more enquiries. 

Do you struggle with your social media channels?

We have the knowledge and resources to help you gain massive growth across your platforms and best of all, we make it easy to understand and implement

Need help increasing leads and enquiries?

We have created two incredible courses FULL of everything you need to know about online marketing and utilising social media for your wedding and events business. 

Join Our Business Growth Program on May 31st!
(Accepting enrolments until midnight June 2nd)

The Modern Wedding Academy Business Growth Program will take you through your chosen courses, week-by-week, alongside our experts and like-minded businesses. You'll:
  • Receive weekly content designed to rapidly increase your social media knowledge
  • ​Learn how to successfully build and maintain your social media platforms, in a simple to understand format
  • ​Be trained by industry leaders and social media experts, including Heather Porter (official Facebook Trainer)
  • ​Receive support and guidance from the Modern Wedding Academy
  • ​Be part of an amazing online community of wedding and events businesses 
  • Receive weekly content covering a range of interesting and exciting topics
  • ​Learn how to successfully build and maintain your social media platforms
  • ​Be trained by industry leaders and social media experts
  • ​Receive constant support from the Modern Wedding Academy
  • ​Be apart of an amazing online community of wedding and events businesses 

What people are saying...

"Heather is the real deal. She is a pillar of our community and education at The Entourage. The expertise she brings on all things social media, content and digital marketing is second-to-none. Our Members have achieved incredible results working directly with her, and the events she hosts for our Community are absolute crowd favourites. I'm so grateful to have her guiding our Community of business owners on their journey to build the businesses and lives they've always wanted. Anyone who gets the opportunity to learn from her should grab it with both hands, and never let go."
Jack Delosa (Founder, The Entourage)
Enrolments have now been extended to midnight June 2nd so hurry!
We have two courses available for you to choose from, but we highly recommend our bundle package to elevate your online presence, as well as take advantage of the amazing deal!

 Money Back Guarantee

If by the end of the program you don't feel as though you have received value for money, you'll receive a full refund

Each course includes:

  • Weekly educational video content
  • ​Lifetime access
  • ​Informative worksheets
  • ​PDF summaries
  • ​​​Instant message support
  • ​Access to a supportive Facebook community

What people are saying...

"We have collaborated and partnered with Modern Wedding on many occasions and we have always been very impressed with the engagement they have on their various social media platforms. They are always so professional and they obviously are leading experts at social media for the wedding industry"  
Grace Loves Lace (Megan Ziems, Founder and Creative Director)

Social Media Essentials

VALUED AT $1,997 

So, do you have a profile on Facebook, Instagram or Pinterest? Are you wondering what the next step is? Our Social Media Essentials course will provide you with the fundamentals you need to set-up your business for online success. 

What you will learn:

During this 8-week course, we will guide you through a step-by-step strategy to establish and strengthen your social media presence so that your business will thrive.

Module 1

Foundations For Success

  • The Perfect Facebook Page
  • ​Inbox Essentials And Automation
  • How To Set Up A Shop
  • The Perfect Instagram Profile
  • ​Pinterest Power

Module 2

Brand Strategy

  • Identifying Your Ideal Customer
  • ​Your Brand Voice
  • ​Creating Content
  • ​Crafting Successful Offers
  • ​Optimising Your Posts For Better Results

Module 3

Content Creation

  • Videos vs Images
  • ​Simple and Successful Copywriting
  • ​Easy Video Creation
  • ​Canva Creation 101
  • ​Apps For Creative Stories

Module 4

Mastering Instagram

  • ​Your Grid Aesthetic
  • ​Choosing And Using Hashtags
  • ​How To Post To Your Grid
  • ​How To Best Use IGTV
  • ​How To Use Stories
  • ​Going Live
  • ​Getting Started With Reels
  • ​Scheduling And Monitoring

Module 5

Mastering Facebook

  • The Different Types Of Posts
  • ​Posting Videos
  • ​How To Best Go Live
  • ​Creating Stories For Facebook
  • ​Scheduling And Monitoring

Module 6

Mastering Pinterest

  • The Anatomy Of A Pin
  • ​Pinners Mindset
  • ​Engaging And Collaborating
  • ​Marketing 101
  • ​SEO
  • ​Running Pinterest Ads

Module 7

Engagement Game Plan

  • Understanding How Algorithms Work
  • ​The 30/30/30/10 Formula
  • ​What To Say To Get More Comments
  • ​Finding The Best People To Follow
  • ​How To Engage Effectively With Others

Module 8

Ads Launchpad

  • ​Plan Your Campaign
  • ​Your Perfect Target Market
  • ​Writing Your Ad
  • ​Choosing Your Video Or Image
  • ​How To Choose Your Budget
  • ​Boosting A Post On Facebook
  • ​Boosting A Post On Instagram
  • ​How To Measure Your Results

Social Media Ads Blueprint

VALUED AT $1,997 

Have you wanted to use social media ads but you're not sure where to start? Or maybe you've boosted a few posts and didn't get the results you wanted? Using social media to grow your business means using targeted advertising to get your posts in front of your ideal audience. In order to be successful, you need a system to follow. 

What you will learn:

In this 6-week course, certified Facebook trainer Heather Porter will give you the blueprint for profitable Facebook and Instagram marketing and ads.

Module 1

Planning Your Campaign

  • What Are You Promoting?
  • ​FOMO
  • ​How And When To Use Landing Pages
  • ​Researching Your Target Market
  • ​Get Ideas From Other Successful Ads
  • ​Prepping Your Assets

Module 2

Account Set-Up

  • An Easy Start To Ads - Boosted Posts
  • ​What Is Ads Manager?
  • ​A Quick Intro To Business Manager
  • ​What Is A Facebook Pixel?
  • ​How To Comply With Apple’s IOS Requirements
  • ​Setting Up Success Tracking

Module 3

Reliable Targeting

  • An Introduction To Audiences
  • ​How To Set Up A Custom Audience
  • ​How To Set Up A Lookalike Audience
  • ​How To Set Up A Saved Audience
  • ​The Audiences You Need For Retargeting

Module 4

Prepare Your Ads

  • Which Ad Objective To Choose
  • ​The Different Types Of Ads
  • ​The Anatomy Of An Ad
  • ​How To Write An Ad That Gets Clicks

Module 5

Create A Successful Campaign

  • The 3 Steps To Setting Up An Ad
  • ​Ad Budgets Explained
  • ​How To Test What Will Work
  • ​Setting Up A Campaign Step-By-Step
  • ​How To Easily Add More Ads To A Campaign
  • ​How To Set Up A Retargeting Campaign

Module 6

How To Test, Measure And Improve

  • An Overview Of How To Read Your Statistics
  • ​How To Customise Columns And Run A Report
  • ​How To Know If Your Ads Are Working
  • ​What To Change If Your Ads Aren’t Working


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What people are saying...

"Heather recently delivered a social media presentation at a local business event I organised. Members of the audience were impressed with the vast amount of usable information Heather was able to deliver. She is clearly a seasoned pro in her field and I would highly recommend her as a trainer. Having run several Social Media events for small local businesses in the past five years and I can honestly say Heather is the best I’ve seen.”
William Adames (Community and Business Engagement Coordinator, Ku-ring-gai Council)

As a member of the MWA, you'll receive:

Direct online support via Voxer

You'll have 6 month access to the Modern Wedding Academy Voxer account, a walkie-talkie style platform where you can verbally ask our team questions.

Access to our exclusive Facebook support group

Join like-minded businesses and our team of experts in the Modern Wedding Academy Facebook group. You'll have 6 months access so that you can ask questions, share wins, chat with others and gain even more insight. 

As a bonus, you'll receive:

A personalised strategy call with the Modern Wedding Academy

Once enrolled, you'll have the opportunity to book in a 15 minute call with a member of the MWA team to chat about your business goals so that we can offer guidance and help you map out a plan of action.

Access to regular live group calls

Every week,  you can join the Modern Wedding Academy team and our experts in a live group call. Here, you can ask questions, get feedback and gain further insight into your digital marketing strategy.

What people are saying...

"I had the pleasure of meeting Victoria at the Engage conference in the USA and we are very impressed by the style and engagement of Modern Wedding's social media platforms" 
Colin Cowie Lifestyle  (Stephen Baroni, President, and COO)


Social Media

course one - 8 Weeks

The Fundamentals of Social Media
  • Set up your business
    for online success
  • Teach you the essentials of Facebook,
    Instagram and Pinterest
  • Establish a step-by-step strategy
    to strengthen your online presence
  • Show you insider tips and tricks we
    promise you didn't know!
  • Plus BONUSES and support

Social Media
Ads Blueprint

Course two - 6 weeks

A Guide To Facebook and Instagram Ads
  • How to use online advertising
    to reach your ideal customer
  • Learn and master analytics, 
    budgets and targeting

  • Discover how to create incredibly
    effective Facebook and Instagram ads
  • Be guided by Heather Porter,
    1 of 9 Facebook trainers in Australasia
  • Plus BONUSES and support

Course Bundle
(both courses)

Course one & two

Your Complete Guide From Go to Whoa
  • Covers both the Essentials and Ads course
  • Special price available for a limited time ONLY
  • Plus bonuses and support

Secure your enrolment without having to pay in full! 
Your investment will be split into 4 fortnightly payments.

 Money Back Guarantee

If by the end of the program you don't feel as though you have received value for money, you'll receive a full refund

What people are saying...

"I cannot recommend Heather more highly. There is nothing that she doesn’t know about social media marketing. She’s warm and relatable, shared incredible case studies that were applicable to service based businesses as well as product based businesses, and gave us lots of really tangible takeaways. It was an absolute thrill to work with her."
Olivia Ruello (CEO, Business Chicks)

Meet the Modern Wedding Academy

The Modern Wedding Team

The Modern Wedding team consists of a group of experienced and passionate individuals who live and breathe weddings, events and all things digital. Each day, they immerse themselves into the creative world of digital marketing and social media where they are consistently creating and sharing engaging and powerful content. Over many years, they have become a beacon of knowledge and growth, reaching millions of couples throughout their platforms every month. With 224,000 Instagram followers, 1.5 million fans on Facebook and over 10 million monthly views on Pinterest, their combined reach is greater than any other online wedding brand. 

Victoria Black. Founder & Educator

Awarded Optus MyBusiness "Australian Business Woman of the Year" for 2016, Victoria Black is undoubtedly one of the most knowledgeable and experienced media professionals in Australia. Victoria is the founder of Australia’s leading publishing company in the wedding media segment - Wildfire Publishing International. Her flagship brand, Modern Wedding is unquestionably the number one wedding brand in Australia and is well-known and loved around the world. 

Heather Porter. Educator & Facebook Trainer

Heather Porter is a business coach and speaker who has been teaching online marketing tips to small businesses who want to grow with less hustle since 2010. 
She launched her career managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006, she co-founded the Billionaire Adventure Club, where she brought entrepreneurs to work with the Richard Branson School of Entrepreneurship in South Africa, and other social enterprises globally.  Heather is the founder of Website Love, a website development and social media training company, an Amazon Kindle #1 bestseller, co-author of four business books and host of 'That Social Media Show' on the Bizversity business app used in over 100 countries. She is also 1 of 9 Facebook community trainers in Australia and New Zealand where she teaches the Boost with Facebook program to small businesses and is a certified Facebook media buyer.

Claudia Barbera. Online Editor & Marketing Manager

Claudia Barbera is the Online Editor and Marketing Manager of both Modern Wedding and the Modern Wedding Academy. After being part of the transitional team that took MW from a magazine brand to a digital force, she has spent the past two years showcasing elements of digital media marketing to the wedding industry. With a background in television and bridal marketing, as well extensive social media training, she has been surrounded by the world of digital marketing from early in her career. 

Alice Shaw. Social Media Strategist

Alice Shaw is one of the marketing experts and social media strategists for Modern Wedding and the Modern Wedding Academy. With a background as a bridal makeup artist in the UK, Alice made the journey to Australia to enjoy the sunshine and surf of Sydney. Here, she founded her own social media and marketing management company where her passion for all things digital grew. She is now able to combine her love for weddings with her extensive social media knowledge to help guide wedding professionals through their digital marketing journey.

Vine Street Digital. Digital Marketing Agency

Vine Street Digital is an award-winning digital marketing agency that specialises in paid ads. Whether it's advertising on Google, Facebook, Pinterest or the latest platform, they help businesses use online ads to serve their business goals. With no-lock in contracts, complete transparency and dedicated PPC specialists, they find flexible and tailored solution for budgets big and small. 


What is the Business Growth Program?
In this program, we will be walking through both online courses simultaneously. Every week, your enrolled course will release a new topic, which will be made available in your online portal. That means everyone is the program will be learning the same thing, at the same time. This way, you can chat about it as you go, and share ideas with like-minded businesses! Of course that also means the experts will be chatting about the topics each week so you can get even more amazing information and insight!
When does the Business Growth Program start?
May 31st! From here, the Social Media Essentials course will run for 8 weeks and the Social Media Ads Blueprint course will run for 6 weeks! Both will be running simultaneously.
If I'm doing both courses at once, will I get overwhelmed?
We have designed this program to be as easy to follow as possible! Each week, we recommend setting aside 1-2 hours for each course.
I've enrolled in both courses but want to do one at a time. Is that possible?
That's absolutely fine! We will be walking through the weekly topics in order, but if you would prefer to do things at your own pace, you are more than welcome. Remember, we are always here to answer any questions you may have. You will also have access to the private Facebook group should you wish to ask questions, about any topic, at anytime.
Can I sign up later?
Unfortunately not. The program will be beginning on May 31st and if you haven't secured a spot, you'll miss out! How do I know that you'll be able to help me? Fair question! Firstly, we have the incredible Heather Porter and Vine Street Digital joining us to share their insight and education! Heather Porter is 1 of 9 Facebook trainers in Australasia, so she knows what she's talking about! Vine Street Digital are an award-winning digital marketing agency that specialise in paid ads, so they also know what they are talking about!
Are the weekly lessons live or pre-recorded?
All content has been pre-recorded and set up in your portal so that you can watch it whenever you like! This also means you can re-watch lessons or catch up anytime if you miss a week or two. 
How long do I have access for?
You'll have access to your portal for the lifetime of the course! Expert support will be available for 6 months so that we can help you after the program has ended, but the information will always be available to you.
What support do I get?
You'll have 6 months access to our private members only Facebook group and Voxer account! You'll also have a 15 minute strategy call with a member of our team before we get started so that we can set up some business goals for you!
Is there any kind of guarantee?
There sure is! If after completing the course you don't feel as though you have received value for money, we'll give you a full refund!

What people are saying...

"We’ve enjoyed our partnership with Modern Wedding over many incredible seasons, especially as their digital platform evolves. We are excited to continue our journey with this fellow Australian company as they make an impact in the world of bridal!"
Essense of Australia (Martine Harris, Head Designer and Chief Creative Officer)
copyright © 2021 Modern Wedding      |      All rights reserved      |      modernwedding.com.au 
DISCLAIMER:  Results may vary for each member and are not guaranteed.
Please understand that results are based on how this information is used and are dependant on a range of factors. 
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